Are you a business owner, entrepreneur, or influencer looking to increase your Instagram follower growth? It’s no secret that Instagram is one of the biggest social media channels and has become an integral part of many businesses digital marketing strategies. However, for those of us trying to grow our presence on this platform, it can be quite difficult to stand out amongst the millions of users. Unfortunately, even small mistakes can sometimes lead to big losses in terms of followers. To help you get ahead in your journey towards building a successful online presence, The IslandNow has compiled a list of five common mistakes that could be hindering your follower growth.
Not Having a Clear Strategy
One of the most fundamental aspects of growing an Instagram account is having a clear strategy in place. Many people make the mistake of not taking the time to plan out their goals and objectives before starting to post content. Without this step, there is no way to measure progress and identify areas that need improvement. A good strategy should include target metrics such as follower count and engagement rate and tactics such as researching hashtags or using paid promotion campaigns.
Not Posting Regularly
Another mistake commonly made by aspiring Instagrammers is not posting regularly enough. It’s important to remember that consistency is key if you want to build up a loyal following base over time and increase your reach on this platform. Experts recommend posting at least once per day for maximum impact but depending on your particular niche or industry, more frequent posts may also be necessary. If you find yourself struggling with finding interesting content ideas then try utilizing user-generated content or scheduling future posts ahead of time.
Ignoring Engagement Opportunities
Engaging with other users on Instagram is a surefire way to increase brand awareness and quickly gain new followers – yet many brands still choose not to respond directly when someone comments or messages them about something related to their business or services. Commenting back on posts from other accounts in your niche will also help draw attention to your business, while showing potential customers/clients that you care about what they have to say! Additionally, don’t forget to get involved offline through events like meetups and networking opportunities – these are great ways to connect with other influencers who could potentially share some valuable insights on how to quickly increase follower growth!
Not using hashtags correctly
Using relevant hashtags within each post can help ensure that it’s seen by more people on Instagram than just those who already follow you – however, it’s important not to go overboard here either! Too many hashtags can actually reduce engagement rates, as they overcrowd the caption space while limiting organic visibility; experts suggest sticking to around 10-15 tags per post instead for optimal results (this number may vary depending on your niche). Also, refrain from tagging irrelevant topics just because they’re popular at the moment – staying focused allows viewers to better understand what type of content the account holder is sharing & shows genuine interest in the topic being discussed!
Not optimising bio & profile information
Last but not least, never underestimate the power of getting your profile page info right! Make sure to include relevant keywords throughout the bio so potential customers know exactly what you offer, plus use appropriate size images for both profile picture & cover photo slots (optimal dimensions 1600x400px). Lastly, consider providing links to external websites pages, including blog articles, personal website etc as this will give followers another avenue to explore further information regarding the product/service being sold promoted – all leading to a greater chance of conversion, the ultimate goal being increased amounts of new followers in the long run!
Growing an engaged audience isn’t an easy task, but by avoiding the above mistakes, anyone can start seeing improvements relatively quickly, provided the right steps are taken in a strategic manner moving forward! With right amount of effort dedication soon enough will notice huge influx of new followers excited to learn more about what have share world wide web thanks to carefully crafted digital marketing plan implemented consistently over a period of time – best of success to everyone else trying to make waves in social media sphere today!