Preventing Digital Marketing Meltdown
We can hardly believe the images of the capsized Costa Concordia. It lies peacefully on its side, looking like a toy, with a beautiful Mediterranean island behind it. But this...
Critical Relationship Cio Cmo Digitial Marketing Strategy
The leveraging of technology by savvy marketing departments has been one of the key corporate story lines of the last few years. All of the major technology trends (mobile, social,...
Its Time You Paid Attention To Your Worst Customers
Like the good marketer you are, you’ve started to pore over all of that “Big Data” you have on your customers. Not surprisingly, 20% of your customers generate 80% of...
Understand Why You Need A Life Insurance
Although most of you will probably need life insurance at some point in your life, be sure not to buy a policy simply because someone told you it was a...
Hotel Brokers Tips For Selecting A Suitable Broker
Whether it's selling or buying out a hotel or any other hospitality establishment such as a pub for sale, it is essential to look for a suitable hotel broker with...